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Research that connects people, brands and creativity.
See what matters. Do what works.
Our research is about bringing audiences to life, building great brand strategies and nurturing great creative ideas.
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We do, so you can.
Explore the stories behind the strategies, and the thinking that made the difference.
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Thinkers and doers.
A team of researchers, strategists and analysts with different backgrounds, perspectives and passions, delving into data to unlock new possibilities.
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What's going on?
Seven prime ministers, a financial and cost of living crisis, tuition fees tripling, legislation of same sex marriage, Brexit and, of course, the Pandemic. This is the world those turning 18 in todays world have grown up in.
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This is Us: A study of generations in 2025
We're excited to unveil our latest large-scale study, exploring how different generations in the UK and US feel about entertainment, sport, money, health, body image, technology, and more.
Our findings are designed to inspire fresh ways to engage and communicate with audiences, and bust some generational myths along the way.
Curious to learn more? Get in touch
Brands that trust us
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