Our opinions
Insights, stories, and perspectives from our team.
Generational Thinking – A vital lens to understand the world around us
01 Jul 2025
Pauline McGowan
The 2025 Investor Index
01 Jul 2025
Molly Marshall
Living the EO Life Every Day: CEO David Alterman on the Continuous Journey of Employee Ownership
18 Jun 2025
David Alterman
Making brand tracking pay for itself: A client case study
28 Apr 2025
Alex Sowash
Gen Alpha's voices: Real Life Stories of hopes and aspirations
23 Apr 2025
Pauline McGowan
Real Life Stories: Through 12-year-old eyes
27 Mar 2025
Pauline McGowan
Real Life Stories and Difficult Conversations
24 Mar 2025
Rob Hartley
Every day is BCorp day: CEO David Alterman reflects on life as a BCorp
20 Mar 2025
David Alterman
The Inspiration for Real Life Stories
10 Mar 2025
Pauline McGowan
How driving became a battleground: Insights from social research
31 Jan 2025
Rob Hartley
Reasons to be cheerful: Finding hope through social research
30 Jan 2025
Rob Hartley
Intern to employee with 10K Black Intern programme
08 Nov 2024
Savannah Goupall
Let's get down to Business: CEO David Alterman reflects on the autumn budget
06 Nov 2024
David Alterman
A hybrid future: Exploring human interaction on and offline
24 Oct 2024
Lucy Foylan
IPA Effectiveness Awards 2024
21 Oct 2024
Molly Marshall
Why you should invite teens into your research
04 Oct 2024
Sophie Marder
We need to talk about money
09 Sept 2024
Pauline McGowan
The Identity Series
08 Aug 2024
Molly Marshall
CEO David Alterman reflects on the upcoming election
24 Jun 2024
David Alterman
Apple crush: love it or hate it?
12 Jun 2024
Lucy Banister
CEO David Alterman reflects on our recent move
15 May 2024
David Alterman
A millennial's flat-swap adventure
22 Apr 2024
Molly Marshall
Talking with teens: understanding the next generation of influencer
16 Apr 2024
Sophie Marder
The ever-changing world of automotive
09 Apr 2024
Ozan Dogruer
Boomer travel trends in 2024
03 Apr 2024
Zara Marouf
Supercharge your data with pre and post tasks
26 Mar 2024
Tanya Lolomari
The holidays are coming!
19 Mar 2024
Pauline McGowan
The value of friendship pairs
12 Mar 2024
Zara Marouf
B Great or B Better? CEO David Alterman reflects on life as a BCorp
05 Mar 2024
David Alterman
A guide to effective campaign evaluation
29 Feb 2024
David Alterman
Coming of Age: The world of 18-year-olds
19 Feb 2024
Sophie Marder
The truth, the whole truth: CEO David Alterman reflects
13 Feb 2024
David Alterman
The rise of synthetic data: CEO David Alterman reflects on the implications for market research
19 Dec 2023
David Alterman
It’s a wrap: CEO David Alterman reflects on 2023
19 Dec 2023
David Alterman
CEO David Alterman reflects on being EO all the way
05 Dec 2023
David Alterman
Supercharging your brand tracking
08 Sept 2023
Laura Anderson
A reflection on extended paternity leave
18 Jul 2023
Adam Staton
Unlocking the power of sponsorship
09 Jun 2023
Emmaleigh Davis
Harnessing teen perspectives in research
18 May 2023
Sophie Marder
The Nursery: Our commitment to Employee Ownership, B Corp certification, and fairness
10 May 2023
Molly Marshall
