We joined forces with Virgin Money to shape the messaging for their new youth account, designed for 11-17 year olds.

To hit the right tone with both teens and parents, we dug into how they felt about key topics like security, fraud, and the overall “grown-up” world of banking.

We ran friendship groups and parent-child sessions to uncover what clicked and what didn’t, exploring the materials in real-time. We followed up with surveys to measure how well the messages stuck and how likely they were to inspire action.

The result? Sharper, clearer communications that paved the way for the successful launch of Virgin Money’s M Power account.

Banking on Youth: Shaping Virgin Money's Teen-Friendly Launch