Cheez-It launched in Europe in summer 2024. The brand is huge in the US - $1bn of sales but research needed to identify the potential for success in Europe (France, Germany, Spain, UK).

It is the first new brand launch for Kellogg’s in many years and has the potential to position Kellanova as a snacking powerhouse in Europe, initially through strong trial and penetration numbers to build a fan base of Cheez-It lovers. 

Our research was all geared up to delivering successful communications leading to know-want-love: introducing the brand, establishing a foundation for future campaigns and shaking up the category. It’s early days but we love the brand and the product.

Kellogg's: Eezy winning internationally?